Maya Ferrante
727.239.2379 - miaf153@outlook.com
Education
Bachelor of Science in Telecommunication, Specialized in Media and Society (August 2023) University of Florida, Gainesville, FL
• Minor in Innovation, focus on cross-disciplinary and entrepreneurial studies
• Graduate of the University of Florida’s Innovation Academy
• Recipiant of the Innovation Scholar Award
• GPA: 3.84/4.00, graduated Summa Cum Laude
• Sponsored research on the relationship between climbing, sustainability, and media at the University of Florida
Experience
Instructor
Riveter Outdoor Recreation
• Designed educational program plans through
hands-on research and tracking KPIs.
• Faced the complexity of community management
with data-driven analytical research.
• Captured unique moments though photography and
videography for Riveter’s marketing initiatives.
• Integrated disability educational resources into
Riveter’s youth and diversity programs.
Instructor; Party Ambassador;
Front Desk
Vertical Ventures
• Instructed classes on movement, technique, and
safety to all ages.
• Coordinated events and oversaw a team of staff
members.
• Contributed to the organization of pride parties,
women/LGBTQ+ climbing clinics, and
communicated as a spokes person for the first
female/non-binary-run climbing competition, Seige
the Southeast.
• Used Rock Gym Pro to assist members and and
create an efficient workplace.
Coach; Member
UF Mock Trial
• Worked as a coach for the 2021-2022 competitive
season on the Litigators.
• Award-winning competitor for the nationally
ranked Litigators at the University of Florida.
• Performed trial law in a competitive atmosphere to
gain skills in law and public speaking.
Social Media and Digital Content Manager; Route Setter
The Knot
• Utilized my creative outlook as a 5’1 climber to build
challenging routes that are accessible to all.
• Managed the gym’s online presence by cultivating
campaigns and evaluating their overall success.
• Networked with other climbing organizations for
events such as the Betabash climbing competition.
• Created interesting media content to promote The
Knot’s initiative to build a safe Florida climbing
community.
Karma Yogi; Yoga Pod Athlete
Yoga Pod
• Maintained a safe, organized, and welcoming
environment for visitors.
• Acted as a communication liaison between Yoga Pod
and The Knot.
• Communicated through sponsored content that
highlighted how Yoga Pod has helped me as an
Athlete.
Legal Intern
Paul Davis Restoration
• Participated in legal team meetings by providing
input from an outside perspective.
• Offered key insights into marketing job
opportunities to legal professionals.
• Organized and redistributed legal contracts by
creating a new online file system.
• Navigated the logistical and cultural barriers of
working for an international company.
Certifications
Although my education at the University of Florida prepared me for the complexity of the digital world, taking classes on specific platforms and strategies strengthen my depth of knowledge.
Social Media Marketing Certification
To stay competitive in such a rapidly developing industry, data analytics is crucial to understand and utilize. The Mobile Marketing Strategy course was instrumental for my ability to properly track progress during campaigns and accurately measuring KPIs.​
Issued July 2023 through LinkedIn Learning.
Credential ID: ad6901d1d908e904a87feae2dee2abcb1656aa4e128e6984316d2926a0528203
PREMIERE pRO 2022 eSSENTIAL tRAINING
Premiere Pro is a complex video editing software hosted within the Adobe Creative Suite programs. Although I have previous experience using Premiere Pro along with other Adobe products, I was deeply aware of all the capabilities of the software I was missing due to my lack of official training. Not only has my overall understanding of the software increased, but my editing efficiency has benefitted a great deal from this course in both my professional and personal video projects.
Issued September 2023 through LinkedIn Learning.
Credential ID: a81f0031d4c6efb9d16cdef6d14cefd894d08c23d25d9cf732f3c10446b1b6e4
Hootsuite Platform Certification
Understanding how to properly communicate and manage an online community came easy to me. However, applying community building practices with budget management and the mitigation of ROI was hard for me to initially grasp. Hootsuite's Social Media Marketing course combined marketing and public relations values in a digital context, filling a necessary gap in my educational background.​
Issued July 2023 through Hootsuite.
Credential ID: 78803030
Mobile Marketing Strategy
Hootsuite is one of the many valuable tools for media practitioners to utilize for a miriad of different reasons. Platforms with a wide variety of uses are overwhelming when not trained to utilize the service efficiently. Hootsuite has not only assisted in my education, but will assist me in my professional career going forward.​
Issued June 2023 through Hootsuite.
Credential ID: 76310197
Freelance
Following in the footsteps of my father who has established his own successful business using his passion and enterpreneurial spirit, I sought out the skills to harness my own self sufficiency when producing and managing media content. This course taught me the key fundamentals to managing finances, clients, projects, and communication through the use of online resources and business tactics.
Issued September 2023 through LinkedIn Learning.
Credential ID: e579122beb9212335c60e371279e7958852ec2f6674041a13f78c4b9dd8cae40